What makes people buy
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What makes people buy by Donald Anderson Laird

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  • 54 Currently reading

Published by McGraw-Hill book company, inc. in New York, London .
Written in English


  • Salesmen and salesmanship.,
  • Psychology, Applied.

Book details:

Edition Notes

Statementby Donald A. Laird ...
LC ClassificationsHF5438 .L27
The Physical Object
Paginationx, 237 p.
Number of Pages237
ID Numbers
Open LibraryOL6328105M
LC Control Number35027079

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In this book, People Buy You, Jeb really takes that belief and makes it very real as well as practical. His common sense writing approach intermixed with personal stories reinforces that successful selling begins and ends with the authenticity of the individual/5().   Our mentor, Roy Williams, described shoppers as operating in either one of two modes: transactional or relational, a few years ago. At that time some of us loafed around virtually, exchanging emails with friends, trying to complete a list of reasons that motivate people to buy things. (Thank you, Tom G. & Brett F.) More recently, we returned to compiling the list .   It’s enough to get the book over the finish line, the typical author thinks, let the publisher worry about marketing and selling the book. That’s human nature and it . Our monkey brains panic when resources are scant--which makes consumers more likely to buy. "FOMO is real," says Cialdini. "Anything that plays to that fear--ticking clock emojis in an email Author: Kate Rockwood.

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